Trending Recruitment Strategy 2019: Inbound or Outbound?

Trending Recruitment Strategy 2019: Inbound or Outbound?

Trending Recruitment Strategy 2019: Inbound or Outbound?

Recruitment Strategy has changed over the years. This Blog tells us about some of the best recruitment strategies being implemented in 2019. Let us have a look.

2019 is turning out to be the year of inbound recruiting. Let us understand what inbound recruiting strategies are. It leverages the way people look for jobs today. It recognizes the employment decisions that can lead to outstanding results for everyone.

There are three main reasons why inbound hiring will be the leading recruitment strategy in 2019.

  • Employees are now the buyers: The potential employees are now days having greater control over the recruitment process. Nowadays, they want insightful information that helps them make the right decisions for their career goals. They are practically questioning everything — this is one of the reasons why inbound recruiting strategies are assuming greater importance. A time has come for employers to embrace transparency. The employers today do not have the same kind of control over the recruitment processes, as was in outbound hiring. Obviously, there seems to be a qualitative and fundamental difference between the two major processes of hiring, and we can say that potential employees are now the buyers and not the employers.
  • Cultural Fit has become an important factor: The culture of the organization has started to become a factor for the potential employees as well as the employers. Unlike in the past, now the employees generally ask questions about how things are done at an organization, and this has promoted to inbound recruiting strategies on a larger scale. Organization culture was never so much an important thing as it is now. Due to awareness from LinkedIn and social media sites, a prospective employee has a tendency to know in detail about the company as also the employer would like to recruit the best fit for his company. With inbound recruiting strategies, you have a much longer and granular vetting process so that you can bring the best-fit talent to your organization.
  • The top talent takes a long time to make a move: The B2B sales cycle has shown a tendency to get longer over the past few years. The availability of a vast amount of options, along with an expectation that more stakeholders will participate in buying has resulted in the brands to stick out. However, it takes a long time before trust is developed to close an agreement. The same is true for top employers, but here the reason may be the opposite. These days people with skills and ambition move quite confidently, and those who have distinguished themselves may entertain a dozen job offers at a time. Thus, as seniority increases, so does the time to hire and this has resulted in Inbound Recruiting Strategies gaining prominence. Branding is no longer just for fresh grads, and early-stage hires, but all recruitment efforts. Only an inbound recruiting model can address this need.

Thus, we see that in the present time, inbound recruiting strategies have gained more prominence than outbound recruitment, and the trend is here to stay. An inbound strategy is more about creating and building relationships with the candidates. If we speak of 2019, indeed, this is the year of inbound recruitment.

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